​Summer is often seen as a quieter time for business, with reduced activity while employees and leaders take annual leave. However, for many professionals across the Nordics and Germany, June through August is a period of reflection. Away from daily routines, people begin to reassess their roles, ambitions and long term goals. This makes the summer months an important time for organisations to consider how visible and attractive they are to potential hires.

Research shows that professionals in Europe are far more likely to change employers in August than in January. This pattern is driven by holiday downtime, mid year reviews and preparation for the final quarter. While some companies slow their activity, others gain a decisive advantage by making sure they are present and engaging with candidates during this critical window.

In fast moving areas such as Enterprise Applications, Cybersecurity and Infrastructure and Cloud, demand for skilled professionals remains high. Those who act strategically during the summer period can position themselves ahead of competitors, ensuring they are front of mind when top talent makes career changing decisions. This report explores why summer matters for talent attraction and how organisations can use this time to strengthen their position in the market.

​

​

​